Many business owners showcase a pretty ordinary response when online reviews about their brand or business come up: Why should I care about a person who don’t even have a genuine identity, say about my place of business? Especially if you log in and find the Internet to be a place full of offensive comments and hostility, it can be difficult to see how anybody could take anything on it seriously.
The Real picture, however quotes a completely different fact that the potential customers trust online reviews as much as their friends and a negative review on top of your search results can cause serious harm to your business. This is especially true as mobile technologies make these negative reviews even more accessible to the outer world. In many cases, all your would-be customer has to do is point their phone at your sign. So you must ask a simple question to yourself. Do you really want their first impression of your business to be made by a stranger online?