The Importance of Monitoring an Online Reputation
In this digital era where everyone is dependent on internet or Google for getting information about the products and services before making any deal with the company, it is essential to manage an online reputation for an organization or even an individual. Today hardly there is one who does not Google out about you and your company before spending a penny for it. Around 90% of today’s consumer first Google about the products and services and then make his decision.
Although it takes years to make a business a brand and required so much effort, time, hard work and money to build a reputed business. But it also takes a second to ruin this hard earned reputation. Probably you feel relaxed that now your business name is recognized as a brand in the marketplace but until the day….when new customers vanish, phone calls stops and surprisingly you don’t understand why? Because you are still proving the same awesome services and your existing customers are still happy with you but your business is now struggling in the competitive marketplace.
Ultimately the day come when you came to know that the online reputation of your business is presenting a twisted perception of your business reality that is actually killing your business. Sounds like wastage of time? But unfortunately it is a fact for thousands out there, if not millions, businesses across the globe.
Today what others say about your business much reflect your company’s credibility, reliability and quality instead of what you say. Regardless of your business industry, it has been proved in a study that around 70% of consumers worldwide trust online reviews and opinions that are published by strangers or users when it comes to making a purchase.
Therefore monitoring your online reputation must be your #1 marketing strategy or priority because all other online marketing strategies like SEO, PPC, SMO or offline marketing efforts like TV, Radio, newspaper will finally lead the customer online to get more information about your business and there your less activeness or non- existent reputation can drives them away.
The best thing to manage online reputation is to Google out your own business name and check out what your consumers finds when they search about your business online. If you found anything negative, the first step you should take is to look the sources of these negative reviews or comments? About what your consumers are complaining? Or what is wrong with your business? Remember prior to manage or repair your online reputation, fix actual problem. If you avoid it, it will only source and feed the negative comments online. Once you fix the problem, now it’s time to manage or improving your brand image.
Well this can be done from any of the two ways as either you can handle it on yourself or you can hire an ORM firm. However managing an online reputation is not an easy job to perform because everyone has access the internet today and we can’t stop anyone to post anything about our business, so hire a professional ORM firm that provides you best services at cost effective price is a smart decision you can make for your business.