While Online Reputation Management can be called as a “Must have tool” for the Brands and the businesses, irrespective of their shapes and sizes, it holds almost same relevance in other aspects of the Social and business world. Celebrities, Politicians and High profile VIP people can be included in this category as they are the ones, who are insistently connected with public in a direct or indirect manner and also go through a lot of social interactions in the process.
ORM and Celebrities
While we know celebrities have their own Managers who helps them in various ways like grooming stuff, time schedule management, public relation management, running campaigns on their behalf, managing endorsements, product launches, parties, and a lot more things, even they would feel helpless when it comes to combating a certain rumor or fake news circulated in the media about their clients. This includes tons of reputation-damaging stories and fake posts which are enough to make their clients get those sleepless nights out of unwanted stress and depression. That’s where online reputation management comes into picture and with a sound and strategic approach, the ORM agency would be able to take care of all the negativity going around about the celebrity.
ORM and Politicians
Modern day politics has become a battleground of “Filth slinging” affairs as almost each and every political party or leader works towards demeaning their counterparts by hook or crook. Moreover, social media has provided a tool in their hand where they along with their supporters can run fake campaigns and rumors in order to let down their opposite parties and leaders. Just imagine if a campaign based on wrong facts and fake rumors gets launched against an honest politician, the same could very well spoil his entire career and overall positive image in no time. In regards to this ‘every man for himself’ approach by Politicians, it would become hard to find someone who can make that politician out of the dirt as the attacks just keeps on going. ORM comes as a “Rescue Ranger” in this case and only through a strategic approach based ORM techniques, all those negative stuff and rumors can be sorted in due time.